2016 sponsorship trends

Written by Francis Dumais - July 11 2016

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2016 sponsorship trends
2016 sponsorship trends

Trend 5: Rights capping In 2014, the Canada Sponsorship Landscape Study noted a 6.7% decrease in sponsorship spend...

Are your Sponsors Wrecking your Chances of Success?
Are your Sponsors Wrecking your Chances of Success?

Here’s how to avoid any hidden risks. Article by Wael BSAIBES, Charlotte GRAY, Martin HAMMER, Jo HILL For a sports ...

2016 sponsorship trends
2016 sponsorship trends

Trend 6: Measuring data Data measurement. We talk about it so much that it almost registers as a trending topic. An...