5 steps to making sponsorship more impactful

Written by Elevent Team - September 19 2018

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Project Pabst: A Brilliant Activation
Project Pabst: A Brilliant Activation

While some will argue that this is not so much sponsorship as event marketing, we say Project Pabst is its own proper...

Sponsorship Risk Management
Sponsorship Risk Management

While we don’t want to overstate this issue, it is a sad realization that both event promoters and brands need to tak...

The Expertise Problem in Sponsorship
The Expertise Problem in Sponsorship

Sponsorship is the Swiss knife of marketing communication. Great sponsorship programs usually leverage multiple activ...