A portrait of sponsorship marketing in music festivals

Written by Francis Dumais - October 22 2020

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Sponsorship trends in music - Part 2
Sponsorship trends in music - Part 2

  The music industry is going through a time of rapid change, and that can have an impact on how brands approach cor...

Sponsorship trends in music - Part 1
Sponsorship trends in music - Part 1

  Brands have long understood the power of music to create emotional connections. As such, music is second only to sp...

Sponsorship Trends: New Sponsorship Categories - Part 2
Sponsorship Trends: New Sponsorship Categories - Part 2

Sponsorship is a healthy communication medium, and many brands are starting to see the value in it. New sponsorship c...