Campus-wide sponsorship – or the sophistication of centuries-old properties

Written by Elevent Team - April 01 2019

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Sponsorship Risk Management
Sponsorship Risk Management

While we don’t want to overstate this issue, it is a sad realization that both event promoters and brands need to tak...

The Expertise Problem in Sponsorship
The Expertise Problem in Sponsorship

Sponsorship is the Swiss knife of marketing communication. Great sponsorship programs usually leverage multiple activ...

Finding your brand space in sponsorship
Finding your brand space in sponsorship

Just a few years ago, standard, and often rigid, sponsorship structures set most sponsors on the same level. But as b...