Three things to consider before investing in esports

Written by Francis Dumais - December 02 2020

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Four examples of cause partnerships
Four examples of cause partnerships

Athlete activism now focus more than ever on racial injustice, brought forward by the tragic death of George Floyd, a...

Traditional Sports: the quest to attract millennials
Traditional Sports: the quest to attract millennials

By a landslide, sports is the largest sponsorship spending category. It's a safe haven for live content in an increas...

Sponsorship trends in music - Part 2
Sponsorship trends in music - Part 2

  The music industry is going through a time of rapid change, and that can have an impact on how brands approach cor...