The Expertise Problem in Sponsorship

Written by Francis Dumais - April 05 2018

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2016 sponsorship trends
2016 sponsorship trends

Trend 3: Content partners The time spent on the Internet each week now exceeds that spent watching television for pe...

2016 sponsorship trends
2016 sponsorship trends

Trend 4: Focus Because anything can be sponsored—or almost anything—you’d think that companies would be busy transfo...

2016 sponsorship trends
2016 sponsorship trends

Trend 5: Rights capping In 2014, the Canada Sponsorship Landscape Study noted a 6.7% decrease in sponsorship spend...