Sponsorship and Advertising are Indeed Different

Written by François Carrillat - October 07 2016

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2016 sponsorship trends
2016 sponsorship trends

Trend 4: Focus Because anything can be sponsored—or almost anything—you’d think that companies would be busy transfo...

Are your Sponsors Wrecking your Chances of Success?
Are your Sponsors Wrecking your Chances of Success?

Here’s how to avoid any hidden risks. Article by Wael BSAIBES, Charlotte GRAY, Martin HAMMER, Jo HILL For a sports ...

The rise of cause sponsorship
The rise of cause sponsorship

  Corporate social responsibility (CSR) has become an indispensable tool for brands looking to set themselves apart f...