Sponsorship measurement: Why the industry is still talking, but not doing much, about it.

Written by Francis Dumais - August 23 2018

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Brands’ Sponsorship Guide: From managing sponsorship requests to exiting a partnership.
Brands’ Sponsorship Guide: From managing sponsorship requests to exiting a partnership.

  The health crisis has directly impacted the entertainment sector, with sponsorship expenditure down an estimated 30...

Thoughts on sponsorship in 2021
Thoughts on sponsorship in 2021

It would be almost frivolous to discuss sponsorship trends for 2021. If last year has taught us anything, it’s to liv...

Court or catwalk? The lines between fashion, music, and sports are blurring
Court or catwalk? The lines between fashion, music, and sports are blurring

The NBA loosened on-court sneaker colour restrictions, a move designed to encourage individual expression. This lead ...