How to measure the performance of a sponsorship

Written by Francis Dumais - June 15 2020

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Brand partnerships as agents of change
Brand partnerships as agents of change

Being more than a company How to become an agent of change By Alexandrine Lapointe According to a recent study on cau...

The time is right for sponsorship lifecycle management
The time is right for sponsorship lifecycle management

A powerful tool Sponsorship, or “brand partnership,” is a tool used by a company to buy, build and leverage an associ...

Doing well by doing good; the perfect balance of cause sponsorship
Doing well by doing good; the perfect balance of cause sponsorship

By Mathilde Coutu   Linking companies with causes for promotional and publicity objectives is gaining a lot of moment...