Sponsorship Trends: New Sponsorship Categories - Part 2

Written by Francis Dumais - October 07 2020

+ + +

A portrait of sponsorship marketing in music festivals
A portrait of sponsorship marketing in music festivals

  Brands have always understood the power of music to create emotional connections. As such, music is second only to ...

Sponsorship Trends: New Sponsorship Categories - Part 1
Sponsorship Trends: New Sponsorship Categories - Part 1

Sponsorship is a healthy communication medium, and many brands are starting to see the value in it. New sponsorship c...

Canadian Tire on Sponsorship Tracking and Evaluation (Podcast)
Canadian Tire on Sponsorship Tracking and Evaluation (Podcast)

  “How [brands] used to measure and evaluate their sponsorships (think really big Excel files) and how some innovati...