Sponsorship Blog

Finding your brand space in sponsorship

Written by Francis Dumais - March 21 2018

Disruption and Authenticity Create Powerful Associations

Written by Jay Hébert - May 31 2017

The 90s Called and They Want Their Sponsorship Strategy Back

Written by Francis Dumais - April 06 2017

2016 sponsorship trends

Written by Francis Dumais - August 15 2016

Are your Sponsors Wrecking your Chances of Success?

Written by Elevent Team - July 25 2016

2016 sponsorship trends

Written by Francis Dumais - July 21 2016

2016 sponsorship trends

Written by Francis Dumais - July 11 2016

Formula 1 Sponsorship - Tom Moser: Defying Convention

Written by Elevent Team - May 18 2016

Relevent 2015 Conference Guidebook

Written by Elevent Team - March 18 2016

Our New Time-Saving Tool: 80% Fewer Sponsorship Requests to Analyze

Written by Elevent Team - December 07 2015

4 Factors that Leverage Sponsor Awareness

Written by Francis Dumais - December 06 2015

6 Sponsorship Strategies that Brands can Leverage

Written by Francis Dumais - November 16 2015

Relevent15 Sponsorship Conference Content Teaser

Written by Elevent Team - September 23 2015

How to Exit a Sponsorship

Written by Francis Dumais - August 17 2015

How Fans Respond to Sponsors Cutting Ties with a Property

Written by Elevent Team - August 17 2015

5 Ways to Recover From a Sponsorship Scandal

Written by Elevent Team - August 17 2015

The Implications of Changing Sponsors

Written by Elevent Team - July 01 2015

Six essential tools for efficient sponsorship measurement

Written by Francis Dumais - April 26 2015

How to React After a Celebrity Endorsement Scandal

Written by Elevent Team - February 21 2015

How to Handle Sponsorship Requests and Refusals

Written by Elevent Team - July 08 2014