Sponsorship Blog

The 90s Called and They Want Their Sponsorship Strategy Back

Written by Francis Dumais - 06/04/2017

How Fans Respond to Sponsors Cutting Ties with a Property

Written by Elevent Team - 17/08/2015

Fan resistance to naming rights

Written by Catherine Plourde - 17/08/2015

What Affects Sponsorship Recall?

Written by François Carrillat - 01/07/2015

The Implications of Changing Sponsors

Written by Elevent Team - 01/07/2015

How to React After a Celebrity Endorsement Scandal

Written by Elevent Team - 21/02/2015

Achieving Marketing Objectives Through Social Sponsorships

Written by Francis Dumais - 14/02/2015

Opening the Black Box: How is Sponsorship Value Measured?

Written by Francis Dumais - 01/02/2014

Assessing the Financial Impact of Sponsorship Investment

Written by Elevent Team - 10/12/2013

Sport Sponsorship as a Tool of Marketing Communication–A Case Study of Two Real Estate Companies

Written by Elevent Team - 10/12/2013