There’s something special about the atmosphere at a major festival or popular event that reels in the crowds and has sponsors willing to dig deep into their pockets to get in on the action.
That vibe, unique to every event, is created by a multitude of factors that promoters strive to shape and influence to give event-goers an experience that is positive—and hopefully memorable.
Ever been approached by a rude or overzealous security guard at an event? Did it leave you with a bad taste in your mouth? These kinds of negative experiences, or an excessively long wait at the concession stand, for instance, can seriously tarnish an event’s reputation, whereas positive experiences—brought on by good logistical planning—help build and reinforce an event’s favourable image.
It’s important, then, to carefully analyze each and every contact point a visitor may have with an event, including those with sponsors, which can play a big part in creating a positive experience with on-site activations.