The History of Sponsorship - Part 2

Written by Matilde Bourgeois - August 03 2021

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The time is right for sponsorship lifecycle management
The time is right for sponsorship lifecycle management

A powerful tool Sponsorship, or “brand partnership,” is a tool used by a company to buy, build and leverage an associ...

Doing well by doing good; the perfect balance of cause sponsorship
Doing well by doing good; the perfect balance of cause sponsorship

By Mathilde Coutu   Linking companies with causes for promotional and publicity objectives is gaining a lot of moment...

2021 Sponsorship Trends update: Time to get the house in order
2021 Sponsorship Trends update: Time to get the house in order

This past January, Elevent was publishing its thoughts on the year ahead instead of the traditional trends. Six month...