Top Sponsorships - Bank of America and Express Your Thanks

Written by Francis Dumais - November 29 2016

+ + +

Campus-wide sponsorship – or the sophistication of centuries-old properties
Campus-wide sponsorship – or the sophistication of centuries-old properties

Authors: Igor Naev, MBA and Jean-Pierre Hamel, MSc We often see marketers develop headaches over their difficulty re...

5 steps to making sponsorship more impactful
5 steps to making sponsorship more impactful

By Matthew Leopold, Director of the European Sponsorship Association. Sponsorship partnerships can be a brilliant ma...

Sponsorship measurement: Why the industry is still talking, but not doing much, about it.
Sponsorship measurement: Why the industry is still talking, but not doing much, about it.

Allow me to start with a rant.  In the almost 10 years I have been in the industry, I have attended dozens of talks, ...