Top Sponsorships - Shell and Ferrari 

Written by Francis Dumais - November 16 2016

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Sponsorship measurement: Why the industry is still talking, but not doing much, about it.
Sponsorship measurement: Why the industry is still talking, but not doing much, about it.

Allow me to start with a rant.  In the almost 10 years I have been in the industry, I have attended dozens of talks, ...

Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy
Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy

As a passionate runner, I had to check out the Under Armour (UA) activation at SXSW2018. But before jumping into that...

Digital Sponsorship Activation
Digital Sponsorship Activation

Samantha Phelan Interview By: Joey Franco We sat down with Samantha at the 2017 Relevent Conference to discuss cont...