Under Armour Sponsorship: A look at the SXSW activation and sponsorship strategy

Written by Francis Dumais - May 29 2018

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The time is right for sponsorship lifecycle management
The time is right for sponsorship lifecycle management

A powerful tool Sponsorship, or “brand partnership,” is a tool used by a company to buy, build and leverage an associ...

Doing well by doing good; the perfect balance of cause sponsorship
Doing well by doing good; the perfect balance of cause sponsorship

By Mathilde Coutu   Linking companies with causes for promotional and publicity objectives is gaining a lot of moment...

The History of Sponsorship - Part 2
The History of Sponsorship - Part 2

In the first part of our series on the history of sponsorship, we learned that modern sponsorship was born as a form ...