Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy

Written by Francis Dumais - May 29 2018

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Social impact: a how-to guide
Social impact: a how-to guide

By Flavie Desgagné, M.Sc., lecturer, University of Montreal Today’s rise of populism is changing global socio-politi...

Men’s fashion  as your next big sponsorship opportunity
Men’s fashion as your next big sponsorship opportunity

Style equals substance Why you should consider men’s fashion as your next big sponsorship opportunity By Alexander G...

Cannabis Sponsorship: learnings from commercializing a new category
Cannabis Sponsorship: learnings from commercializing a new category

The Green Rush Cannabis Legalization and Marketing: Learnings from Commercializing a New Category Francis Dumais, Co...