Getting kids to play and watch traditional sports is key to the long-term survival of this sphere: it is of crucial importance now as the median age of traditional sports audiences keeps rising.
Corporate sponsorship hasn’t always been welcome in the music world as it was seen as “selling out.” Music events are now much friendlier to corporate sponsors, and brands are using sponsorship opportunities to tap into consumer passion through music.
New brands and categories are increasingly using sponsorships to reach their objectives. Some of them may surprise you!
Read part 2 of our blog post on new sponsorship categories.
Sponsorship is a healthy communication medium, and many brands are starting to see the value in it. New sponsorship categories can bring additional revenue to rights holders. Not surprisingly, many new entrants to sponsorship are from disruptive business models that are coming to maturity.
“How [brands] used to measure and evaluate their sponsorships (think really big Excel files) and how some innovative software tools from Elevent–with some really cool names–have dramatically improved that process.” – Gavin Roth
The #MeToo movement has fuelled public discussions about unwanted sexual behaviour. There is mounting pressure for music events to improve safety and introduce a profound cultural change.
In a B2B environment, virtual events can vary from a highly interactive, multi-day event that tries to mimic the experience of a big conference in a web-based format to a variety of other web-based strategies that deliver shorter content, like training sessions, sales presentations and meetings.
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