Sponsorship Blog

Fan resistance to naming rights

Written by Elevent Team - 17/08/2015

What Affects Sponsorship Recall?

Written by François Carrillat - 01/07/2015

The Implications of Changing Sponsors

Written by Elevent Team - 01/07/2015

Six essential tools for efficient sponsorship measurement

Written by Francis Dumais - 26/04/2015

A 360 Experience: Making the Most of your Sponsorship Touchpoints

Written by Francis Dumais - 26/04/2015

How to React After a Celebrity Endorsement Scandal

Written by Elevent Team - 21/02/2015

Achieving Marketing Objectives Through Social Sponsorships

Written by Francis Dumais - 14/02/2015

Property Sponsorship Management Guide

Written by Elevent Team - 18/01/2015

10 Brand Activations you Need to Remember

Written by Francis Dumais - 03/10/2014

How to Handle Sponsorship Requests and Refusals

Written by Elevent Team - 08/07/2014

Sponsorship Valuation: What Sponsorship Agencies Won’t Tell You

Written by Elevent Team - 02/03/2014

Top 10 sponsorship ambushes

Written by Francis Dumais - 01/02/2014

Sponsorship value vs. market value: the art of the determining the price of assets

Written by Elevent Team - 01/02/2014

Opening the Black Box: How is Sponsorship Value Measured?

Written by Francis Dumais - 01/02/2014

Formula 1: A Unique Type of Sponsorship

Written by Francis Dumais - 01/02/2014