The annual sponsorship reference
Though the sponsorship industry is growing, it remains relatively young in many respects. There are still a lot of challenges to overcome for sponsorship to be accepted beyond the inner circle of believers—of which you are no doubt a card carrying member.
So what does the future hold? We touched on this indirectly in the section on current trends, but some elements—both positive and negative—stand out and deserve further review.
Content7 Sponsorship Trends
Top 10 Sponsorships
Feature on Sponsorship Measurement
The Best of the Blog
The Science of Sponsorship
Relevent16: The Exclusive Sponsorship Conference
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