– Two-day experience brings together the industry’s brightest, and aims to disrupt the ‘old-school’ conference model –


TORONTO, October 24 – For two days in November, the Relevent Conference 2017 – now in its third year – will bring together some of the sponsorship industry’s brightest stars from around the world to challenge norms, and inspire new approaches to partnership.

From content creator giant UNILAD out of the U.K., to a Sydney-based university, Relevent speakers will offer attendees innovative global insights and best practices.  With speakers coming from the US, Australia and Europe, the conference will appeal to an international audience.  The Relevent Conference 2017 speakers include:

Roslyn Griner | Additional Elle, Vice President of Marketing

Ed Horne | Endeavor Global Marketing, Executive Vice President

Aaron R. Kwittken | Kwittken, Founder/CEO/Chairman

Sam Grimley | UNILAD, Head of Sponsorship

David Millay | Engagemint (Formerly at Disney Institute), Founder

Françoise Carrillat | University of Technology Sydney, Associate Professor

Samantha Phelan | Social Media and Online Business Architect

Maryse Sauvé | Maryse Sauvé Atelier Stratégique, Strategic Planner

“Our goal is to disrupt the conventional conference model, and establish a new way for professionals to meet, learn and collaborate,” said Francis Dumais, Co-founder and Partner, Elevent. “My hope is that after attending the conference, guests return to their workplaces and feel empowered to challenge assumptions and flex their re-invigorated critical-thinking muscles.”

Topics explored will include PR activation and cause partnerships, fan engagement, digital sponsorship activation, targeting and engaging women, and working with brand influencers.

Held November 7th and 8th in Old Montreal, the two-day experience has a unique format: eight 90-minute sessions, each covering a specific challenge and broken down into a keynote, a workshop and a fireside chat.

Attendees will have the opportunity to collaborate during intimate breakout sessions by day, and take in the city’s charm, sophistication and fine dining by night.

Added Dumais: “We want to energize and motivate attendees with our fresh and engaging format, exceptional culinary experiences and well-curated entertainment.” 

Space to attend the conference is limited. Some past attendees include Air France, TELUS, Bell, Belairdirect, BMO, Desjardins, Live Nation, Tennis Canada, Reitmans, Mastercard, T1, Le Groupe Jean Coutu, Quebecor, Six Flags, and more. 


Air France-KLM is the official premium partner of the Relevent Conference.


For more information, visit


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