We’ve used survey data from CROP to sketch a portrait of the relationship between Canadians and cultural and sports entertainment. Learn about consumer trends and preferences according to various demographic groups and Canada’s different regions.
Canadians who attended events in the last two years did so an average of 3.6 times.
The type of events Canadians attend generally goes hand in hand with their discretionary household income. Food festivals are the most popular in Ontario, Alberta and British Columbia, the three wealthiest provinces.
Top 3 events in English Canada
- General entertainment
Top 3 events in Quebec
Western events are even more popular in Quebec (11%) than in Alberta (10%)!
Quebec differs from the other provinces in its penchant for comedy and jazz, which drew respective attendance of 23% and 16% versus 12% and 8% in the rest of Canada.
CROP Panorama Program
Web survey conducted November 21, 2014, to January 4, 2015, with 2,284 Canadians aged 18 years and up (1,042 respondents in Quebec).
A leader in marketing research and public opinion polling, CROP is active in a diverse range of fields, including marketing, communications, public affairs, human resources and management. Established in 1965, CROP has made consumer and public behaviour and psychology its key area of expertise.