Sponsorship Marketing at SXSW – Part II

Written by Francis Dumais - April 06 2017

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Sponsorship and Advertising are Indeed Different
Sponsorship and Advertising are Indeed Different

Insights about Sponsorship Articulation Repetition Effectiveness Science of Sponsorship Series Authors: François Carr...

Top Sponsorships - Jameson Irish Whiskey and The Best Fest
Top Sponsorships - Jameson Irish Whiskey and The Best Fest

What we like about this partnership: The tie-in between these two brands is so natural. The niche event gives the bra...

Top Sponsorships - H&M We Love Horses
Top Sponsorships - H&M We Love Horses

For some brands, their stories—real or invented—often turn to the world of automobile racing (Tag Heuer, Hublot), sai...