Evaluate sponsorship deals in-house.

CakeMix is the only tool on the market with the power to aggregate and evaluate hundreds of sponsorship assets from all sources and provide market-specific value. Its sophisticated blend gives you the insight to realign your portfolio, invest strategically and save on sponsorship rights fees.

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Want to know the real value of your sponsorships?

CakeMix is built to pinpoint the exact value of all sponsorship assets to build a solid business case, compare deals, and support your negotiation with data.

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How it works

Take control of sponsorship valuation

Get in the driver's seat and get the most accurate
sponsorship value.

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Evaluate all assets

CakeMix™ calculates the value of assets from social media, digital ads, traditional media and on-site assets.

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Get key metrics instantly

Get everything you need to build a business case or be better prepared to negotiate.

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Track value before and after delivery

Evaluate proposals before and after signing the deal to see if your brand got all of the value it was promised.

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Benefits

Get dependable data, quickly

Harness the power of the world’s leading
sponsorship valuation solution and pinpoint the
exact value of sponsorship proposals.

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100+ visibility assets
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Geo-targeted media values
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Comparative reporting
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Instant reporting
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Multiple brand profiles For different markets or brands
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Training
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Benchmarks and industry averages
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Hosting

The data behind
the dollars

Relevance index

Instantly assess whether your brand is aligned with the property using CakeMix’s baked-in relevance measurement, based on scientific research.

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Audience analysis

To support its growth, your brand must reach the right audience through its sponsorship investments. CakeMix gives you a clear measurement of the target-audience alignment.

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Industry benchmarks

How is the property performing against others? Compare metrics to industry benchmarks. Use the data to compare multiple deals.

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Plans

Leverage our data the way you want.

CakeMix is the most comprehensive
sponsorship valuation software to achieve your
sponsorship ROI.

Project-based

Project-based valuation report

We’ll support your individual evaluation projects with a blend of CakeMix and our team’s in-depth knowledge.

From $9,500

Based on scope of property

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Annual licence

Unlimited licence

Get unlimited access to CakeMix for pre- and post sponsorship valuation of proposals and existing agreements, pre and post events.

On demand

Annual fee per market based on number of users

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Annual licence

Full turnkey
solution

This subscription-based service will handle end-to-end valuation, from data entry to the sleek PDF reports sent directly to your inbox.

On demand

Monthly fee based on volume

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Case studies

These businesses trusted our products and are now capitalizing on their sponsorship potential.

Ready to make your play?

Get started