Evaluate sponsorship deals in-house.
CakeMix is the only tool on the market with the power to aggregate and evaluate hundreds of sponsorship assets from all sources and provide market-specific value. Its sophisticated blend gives you the insight to realign your portfolio, invest strategically and save on sponsorship rights fees.
Want to know the real value of your sponsorships?
CakeMix is built to pinpoint the exact value of all sponsorship assets to build a solid business case, compare deals, and support your negotiation with data.
How it works
Take control of sponsorship valuation
Get in the driver's seat and get the most accurate
Evaluate all assets
CakeMix™ calculates the value of assets from social media, digital ads, traditional media and on-site assets.
Get key metrics instantly
Get everything you need to build a business case or be better prepared to negotiate.
Track value before and after delivery
Evaluate proposals before and after signing the deal to see if your brand got all of the value it was promised.
Get dependable data, quickly
Harness the power of the world’s leading
sponsorship valuation solution and pinpoint the
exact value of sponsorship proposals.
The data behind
Instantly assess whether your brand is aligned with the property using CakeMix’s baked-in relevance measurement, based on scientific research.
To support its growth, your brand must reach the right audience through its sponsorship investments. CakeMix gives you a clear measurement of the target-audience alignment.
How is the property performing against others? Compare metrics to industry benchmarks. Use the data to compare multiple deals.
Leverage our data the way you want.
CakeMix is the most comprehensive
sponsorship valuation software to achieve your
Project-based valuation report
We’ll support your individual evaluation projects with a blend of CakeMix and our team’s in-depth knowledge.
Based on scope of propertyContact us
Get unlimited access to CakeMix for pre- and post sponsorship valuation of proposals and existing agreements, pre and post events.
Annual fee per market based on number of usersContact us
This subscription-based service will handle end-to-end valuation, from data entry to the sleek PDF reports sent directly to your inbox.
Monthly fee based on volumeContact us
These businesses trusted our products and are now capitalizing on their sponsorship potential.