Want to know the real value of your sponsorships?
Cakemix™ is the only tool on the market with the power to aggregate and evaluate hundreds of sponsorship assets from all sources and provide market-specific value. Its sophisticated blend gives you the insight to realign your portfolio, invest strategically and save on sponsorship rights fees.
Evaluate sponsorship deals in house
Cakemix is built to pinpoint the exact value of all sponsorship assets to build a solid business case, compare deals, and support your negotiation with data.
How it works
Take control of sponsorship valuation
Get in the driver's seat and get the most accurate
sponsorship value.
Evaluate all assets
Cakemix calculates the value of assets from social media, digital ads, traditional media and on-site assets.
Get key metrics instantly
Get everything you need to build a business case or be better prepared to negotiate.
Track value before and after delivery
Evaluate proposals before and after signing the deal to see if your brand got all of the value it was promised.
Benefits
Get dependable data quickly
Harness the power of the world’s leading
sponsorship valuation solution and pinpoint the
exact value of sponsorship proposals.
The data behind
the dollars
Relevance index
Instantly assess whether your brand is aligned with the property using Cakemix’s baked-in relevance measurement, based on scientific research.
Audience analysis
To support its growth, your brand must reach the right audience through its sponsorship investments. Cakemix gives you a clear measurement of the target-audience alignment.
Industry benchmarks
How is the property performing against others? Compare metrics to industry benchmarks. Use the data to compare multiple deals.
Plans
Leverage our data the way you want
CakeMix is the most comprehensive
sponsorship valuation software to achieve your
sponsorship ROI.
Project-based
Project-based valuation report
We’ll support your individual evaluation projects with a blend of Cakemix and our team’s in-depth knowledge.
Annual licence
Unlimited licence
Get unlimited access to CakeMix for pre- and post sponsorship valuation of new proposals or existing agreements.
Annual licence
Full turnkey
solution
This subscription-based service will handle end-to-end valuation, from data entry to the sleek PDF reports sent directly to your inbox.
Case studies
These businesses trusted our products and are now capitalizing on their sponsorship potential.
