Get a comparable market price for similar deals.
Iceberg™ is a market value assessment tool that gives you unique access to information based on thousands of data points.
Ever wondered what other brands were paying for a sponsorship?
Don't guess how much brands pay for sponsorship. Get the facts with market comparatives, just like the real estate market. Our tool works in conjunction with our valuation service to give you a range of real sponsorship deals in your market for a similar property.
How it works
The power of data
Elevent has anonymized database files with thousands of
real sponsorship deals to create an accurate pricing
window on sponsorship agreements in North America.
Market
location
Location, location, location. The property location, like media purchases or real estate, has a huge impact on pricing.
Property size
Audience numbers have a direct impact on value. How many people are you really reaching?
Property type and sector
Sports, music or venue-naming rights. Compare apples to apples.
Sponsorship/
Partnership
Whether you're a service provider, a major sponsor or a title partner, we've got the data you need to drive sponsorship negotiations.
Benefits
Iceberg gives your team the tools to:
Find existing comparables to drive sponsorship negotiation
Make sure not to overpay for a partnership
Compare portfolio prices to the industry
Iceberg gives rights holders the simplicity to:
Get the most from a partnership agreement
Align your pricing with the market
Never leave money on the table