From Estimates to Insights: Transforming Event Operations and Sponsor Revenue with Audience Intelligence

Overview

For rights holders and venue operators managing both free and ticketed events, the lack of accurate audience movement and zone-specific attendance data directly undermines operational efficiency and sponsor ROI. Whether hosting free festivals, managing premium zones at ticketed events, or tracking attendance at satellite or hybrid venues, operators need dependable data to optimize resources, validate sponsorships, and command premium pricing for high-traffic areas. Traditional methods—like aerial estimates or manual counts—fall short of delivering the granular insights that are essential for optimizing operations and maximizing revenue.

Challenge

Rights holders and venue operators face several recurring obstacles:

Operational Resource Planning:

Without accurate attendance data, operators
struggle to properly allocate staff, security, food vendors, and other resources across event zones, resulting in overcrowding in some areas and underutilization of resources in others.

Premium Space Valuation:

The inability to demonstrate actual foot traffic patterns makes it challenging to justify premium pricing for high value sponsor locations and activation zones.

Sponsor Credibility Gap:

Brands want independently audited data to trust attendance claims and activation ROI.

Mixed Event Format Complexity:

Events that combine ticketed and open- access areas require seamless measurement across various formats and venues.

Post-Event Reporting:

Marketing teams lack concrete engagement data to provide sponsors with meaningful post-event reports that drive renewals and upsell opportunities.
 Flow Optimization and Safety: crowd movement data is essential for preventing
bottlenecks, improving flow, and ensuring safety.

Solution

Airclicker provides rights holders with an independent, end-to-end measurement platform that captures real audience behavior across all event types. Designed for both free and ticketed environments, the system provides zone-specific attendance data, crowd movement analysis, and engagement metrics, enabling smarter decisions and stronger sponsor partnerships.

Elevent collaborates with each client to design a measurement plan tailored to the venue, operational needs, and sponsor expectations, ensuring every data point supports both internal efficiency and external accountability.

How it works

Using rugged, weatherproof Bluetooth and Wi-Fi tracking technology, Airclicker anonymously monitors attendee movement without privacy concerns or operational disruption. The plug-and-play system deploys rapidly across any venue size or terrain, functions reliably in all weather conditions, and delivers insights through customized dashboards. No technical expertise is required for installation or operation.

Key Benefits

Zone-Level Accuracy:

Capture real-time attendance and dwell time for key
areas—from entry gates to sponsor zones—enabling precise resource planning and premium space valuation.

Sponsor Revenue Growth:

Optimize pricing based on data. Leverage verified high-traffic metrics to justify premium sponsor packages and close deals with credible, third-party validation.

Operational Intelligence:

Prevent congestion, reallocate staff, and enhance guest experience by monitoring crowd density.

Robust Reporting Tools:

Deliver compelling post-event reports with verifiable engagement metrics—fueling stronger relationships and renewal conversations with sponsors.