Disruption and Authenticity Create Powerful Associations

Written by Jay Hébert - May 31 2017

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2016 sponsorship trends
2016 sponsorship trends

Trend 4: Focus Because anything can be sponsored—or almost anything—you’d think that companies would be busy transfo...

2016 sponsorship trends
2016 sponsorship trends

Trend 5: Rights capping In 2014, the Canada Sponsorship Landscape Study noted a 6.7% decrease in sponsorship spend...

Are your Sponsors Wrecking your Chances of Success?
Are your Sponsors Wrecking your Chances of Success?

Here’s how to avoid any hidden risks. Article by Wael BSAIBES, Charlotte GRAY, Martin HAMMER, Jo HILL For a sports ...