AkzoNobel launched the project “Let’s Colour”, whereby the company and its paint brands around the world (including Dulux) supply cities with paint as a way of adding colour to people’s lives. More concretely, the initiative serves to distribute paint products free of charge and, in some markets, to get employees involved in paint projects in underprivileged neighbourhoods or with community organizations.
Gatorade is a product that has become inseparable from sports in general and football in particular. PepsiCo, owner of the brand since 2001, has not only ensured the continued success of its partnership with the NFL, but has found a way for that success to spill over to its other brands.
The best conferences in the world are built with an ambitious concept in mind – something larger than simply gathering big names, filling seats, and selling tickets. This is why we founded Relevent with one ambitious vision: to be the go-to conference for people who want to challenge, push and redefine the status-quo of sponsorship marketing.
H&M had the brilliant idea of leveraging a theme to form a bond with a very specific segment of the population. The program they created gave the company the opportunity to interact with the target audience all year long thanks to a shared passion.