Sponsorship Solutions
Empowering sponsorship marketing professionals
Recent publications
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Elevent Team
5 steps to making sponsorship more impactful
Sponsorship partnerships can be a brilliant marketing tool. Nothing else in the marketer’s toolbox can generate such a positive emotional response from customers. It really can be the magic dust that transforms the way customers think and engage with your brand.
Discover the five key steps that, if followed, would make sponsorship partnerships significantly more impactful.
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Francis Dumais
Sponsorship measurement: Why the industry is still talking, but not doing much, about it.
Why, more than 20 years after sponsorship became mainstream, are we still talking about “the measurement challenge”?
Three reasons why companies do not measure sponsorship performance
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Francis Dumais
Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy
What started as a small music festival in Austin, TX in 1987, is now a massive event, conference, festival, trade show and everything in between, with a declared attendance of 432,000 people for 2018.