
Sponsorship Marketing Specialists
Strategy • Research • Software
























Recent publications

It would be almost frivolous to discuss sponsorship trends for 2021. If last year has taught us anything, it’s to live with a high level of uncertainty and to know that planning of any kind has been a fraught affair in the sport and entertainment industry.

According to the NPD Group, “Basketball has fallen from its height of being an important streetwear product to really out of fashion right now,” as the performance segment has declined over multiple years and no sport-specific shoe category has shown any growth in more than three years.

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BrickRoad™ is the all-in-one solution for managing your sponsorship requests online. By automatically screening all incoming requests, it saves your team time and eliminates the hassle that usually comes with managing sponsorships.
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We’ve seen thousands of sponsorship deals. We conduct studies on sponsorship marketing effectiveness. We can help brands boost the impact of their initiatives. We work with properties to demonstrate the impact of their production and optimize sponsorship revenue.