Sponsorship Solutions
Empowering sponsorship marketing professionals
Recent publications
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Francis Dumais
Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy
What started as a small music festival in Austin, TX in 1987, is now a massive event, conference, festival, trade show and everything in between, with a declared attendance of 432,000 people for 2018.
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Elevent Team
Digital Sponsorship Activation
We sat down with Samantha at the 2017 Relevent Conference to discuss content creation and the world of digital marketing.
Samantha Phelan has many passions; from sports storytelling. She has consolidated her passions into becoming a sought-after marketing professional who has worked alongside many of the world's top sports teams. Her key interests include content creation, partnerships, and disruptive strategy.
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Francis Dumais
Project Pabst: A Brilliant Activation
After 15 years of supporting music events, the brand innovated once again, while maintaining their fringe, non-mainstream image, with a non-festival called Project Pabst, which launched in Portland, Oregon in 2014. Matt Slessler, National Brand Ambassador at Pabst Brewing Company, explains the rationale behind that choice: “We were supporting music events, lifting them off the ground just to see a big player steal it with money. We are a pretty unique brand so we are pretty specific on what we like."