In a B2B environment, virtual events can vary from a highly interactive, multi-day event that tries to mimic the experience of a big conference in a web-based format to a variety of other web-based strategies that deliver shorter content, like training sessions, sales presentations and meetings.

Sponsorship budgets are under pressure and are often the first to go. Why? Upper management perceives sponsorship budgets as a long-term branding investment rather than a promotional spend that can render results in a shorter time frame. That perception is not totally incorrect, but it is incomplete and short-sighted.