We sat down with Samantha at the 2017 Relevent Conference to discuss content creation and the world of digital marketing.
Samantha Phelan has many passions; from sports storytelling. She has consolidated her passions into becoming a sought-after marketing professional who has worked alongside many of the world's top sports teams. Her key interests include content creation, partnerships, and disruptive strategy.
After 15 years of supporting music events, the brand innovated once again, while maintaining their fringe, non-mainstream image, with a non-festival called Project Pabst, which launched in Portland, Oregon in 2014. Matt Slessler, National Brand Ambassador at Pabst Brewing Company, explains the rationale behind that choice: “We were supporting music events, lifting them off the ground just to see a big player steal it with money. We are a pretty unique brand so we are pretty specific on what we like."